DOMAINE PINNACLE - UNGAVA
MARKET : CANADA
UNGAVA gin stands out from the crowd of big brand premium gins from a distance. The challenge for LINEA was to tell a story of an authentic and unique recipe from North-Eastern Canada in a package that would attract attention and appeal to a savvy young target consumer. The contemporary square shaped bottle and minimalistic label design allows the vibrant yellow spirit to speak volumes. Inuit characters screened directly to the glass surface spell out “Ungava”, a bay surrounded by numerous Inuit villages, where the 6 ingenious herbs are sourced, and that give the surprising, all natural colour to the liquid. Brand owner Domaine Pinnacle, leading apple ice wine producer, has launched Ungava through the SAQ and in hot spots across the province of Quebec.
