BARDINET - SIR EDWARD'S

MARKET : EUROPE

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La Martiniquaise Group awarded LINEA design agency the of challenge refreshing Sir Edwards whisky packaging. The objective was to rejuvenate the brand whilst conserving its core values. The illustration was the first element to be re-worked, bringing a real personality to the figure and creating a dramatic backdrop. The use of more contemporary fonts, the specific background colour and a new dynamic die-cut for the label bring an entire new feel to the packaging and reinforce the legitimacy of this whisky.