DIAGEO - JUN DAITI SAKE

MARKET : BRAZIL

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Diageo Brazil challenged LINEA to create the packaging for a sake destined for the Brazilian market. The slender, blue tinted glass bottle, and the label printed on cream coloured textured paper with highly embossed black texts firmly place Jun Daiti in the sector of premium Sake, while the hand drawn visual of a Japanese samurai and the original Kanji calligraphy reinforce the authenticity of the product.