DRAMBUIE - DRAMBUIE CORE BRAND
MARKET : INTERNATIONAL + TRAVEL RETAIL
LINEA was entrusted with the creation of a new bottle and packaging for DRAMBUIE, one of the oldest Scottish liqueurs. The main packaging goals were to communicate essential Drambuie equity to reassure current buyers, whilst using the opportunity to appeal to and recrute a whole new generation of consumers. The result is a taller, clear glass bottle. The sword slashes on the shoulders are reminiscent of the battles of Bonnie Prince Charlie and the four diamonds that surround the interlocking DD logo represent his values: Rebellion, Risk, Passion, Mystery. The strongly branded label reaffirms the brands presence and heritage.