8
NATIONAL CULTURE
The 88th edition of Forme de Luxe (May 2012) published an article on the success of three brands that our agency created. The success of these brands is explained, in part, by their capacity to Anchor themselves in the culture of a country. Each project is based on a simple set of codes that allow them to be clearly identified in their product category. The elements that typify Jun Daiti saké, Viche Pitia vodka and Ungava gin are subtely expressed in their decors. These lend value and personality to the brands and make them unique.
Whilst being adapted to international design with their square, squat bottle Ungava Canadin gin is differentiated from its competitors by the modern packaging that enhances the product itself with different levels of transparency and the use of the inuit alphabet describing the botanical ingredients in the gin.
The russian vodka Viche Pitia pays reference to its roots and is inspired by the forms of authentic antique bottles. The recipe for the brands dates from 1765, originally reserved for the russian aristocracy the product is now available in Russia and Europe. The brand has maintained its originalty with its characteristic bottle shape and cyrillic texts.
The brazilian saké Jun Daiti targets the largest japanese community in the world outside Japan. The elegant bottle, textured paper stock and the hand drawn illustration firmly place this product in the premium saké category.
The Linea team
Credit photo : Formes de Luxe – May 2012 – N° 88 – p54-55
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