For over 30 years, LINEA has accompanied clients from across the globe on their packaging design initiatives, maintaining a singular focus on the wine and spirits sector.
Our vision, both strategic and creative, enables us to respond efficiently and effectively to challenges in brand positioning and packaging design.
Insight and rationale
Inspiration begins with tangible research and must be supported by a clear and pertinent marketing rationale.
Our strategic planners and marketers bring insight to project development with packaging studies, trend panoramas, socio ethnic and cultural profiles, benchmarking of consumer segments and geographical markets.
Tell me a story
Brands have the power to educate, cultivate, and generate emotion. A successful brand will establish a real connection with its consumer, bringing to life an original and authentic identity.
At LINEA we engage fully in our role as agency partner, accompanying our clients in their ongoing mission to manage and develop their respective brands.
Our vision, approach, and accomplished methodology ensure that concepts developed are based on an intimate understanding of each brand. Storytelling, semiology and semantics, brand concepts, and naming are tools and techniques explored and developed by our creative team.
Our greatest achievement: to create products that are timeless.
A curve, a line, the distinguished edge of a sculptural relief: a new product comes to life. At LINEA we insist that each packaging developed be unique, iconic, and the perfect expression of your brand.
Together with our partners in innovation, we are convinced that good design can and should drive technical advancement. Working in close collaboration with glass and crystal makers, and partners throughout the production chain, we create the shapes and forms of tomorrow’s packaging.
We imagine, create, reinvent, and reinterpret in order to continually surprise or reassure. It is our mission to ensure that the designs that we develop reveal the true personality of your brand.
Need to say more ?
Communicate a consistent and coherent brand image beyond packaging. The LINEA design team works with you to develop effective print communication tools, including brochures, sales sheets, and POS materials.