Our creative solutions respond to three main development challenges:
new brand and product development, repositioning and refreshing.
When developing new brands or extending existing product lines, LINEA addresses concept development with an accomplished methodology. Our approach ensures that the shapes and forms we bring to life respond efficiently to the objectives and vision of our clients.
Exploring and understanding the history and all components that make up the equity of your brand, allows us to prepare the strategic direction of a repositioning project, before initiating the design solution.
Even the most traditional of products will require a periodic refresh in order to maintain its appeal. Revitalizing a product will satisfy the consumer’s need for change while maintaining the essential cues of reassurance and recognition of the product.
We apply equal creativity and methodology to the development of gift, secondary and collector packaging, anticipating new trends in materials, substrates, and concepts.